LG Electronics choisit de d?ployer ? l'?chelle mondiale la solution de mises ? jour de micrologiciels FOTA de Red Bend sur ses dispositifs mobiles de troisi?me g?n?ration (3G)

Presse Economique / High-Tech

FRAMINGHAM, Mass.--(BUSINESS WIRE)--29 juin 2005--

La solution mobile vCurrent® de Red Bend équipera les dispositifs mobiles les plus avancés de LG en vue de fournir des mises à jour de micrologiciels et de garantir la satisfaction du client.

Red Bend Software (www.redbend.com), fournisseur de solutions de mises à jour de micrologiciels de liaison radio (firmware over-the-air, FOTA), a annoncé aujourd’hui la signature, avec LG, d’un accord mondial portant sur le déploiement de vCurrent™, sa technologie de mise à jour de micrologiciels FOTA, sur les combinés 3G de LG.

LG Electronics Selects Red Bend FOTA Solution for Global Deployment on 3G Mobile Devices

Business Editors/High-Tech Editors

FRAMINGHAM, Mass.--(BUSINESS WIRE)--June 29, 2005-- Red Bend's vCurrent(R) Mobile to be embedded on LG's most advanced mobile devices to deliver firmware updates, ensure customer satisfaction

Red Bend Software (www.redbend.com), a provider of firmware over-the-air (FOTA) update solutions for mobile devices, today announced it has signed a global agreement with LG Electronics to deploy its vCurrent(TM) Mobile FOTA update technology on LG 3G handsets.Red Bend's technology will allow LG Electronics to quickly, reliably and cost-effectively deliver firmware updates over the air to its most advanced mobile devices

LG Electronics 3G handsets, which provide greater bandwidth and support video telephony, multimedia messaging services (MMS) and other sophisticated applications, are deployed by major network operators in Asia, Europe and North America.

According to industry analysts, LG Electronics is the world's fourth largest mobile handset manufacturer and is expanding rapidly

Mobile device manufacturers and network operators are implementing FOTA solutions in order to generate very compact firmware update packages that install quickly, reliably and securely on mobile devices already in the hands of users.

These solutions, which are being deployed in volume in all major markets in 2005, allow handset makers and operators to reduce support costs, improve customer service, and more rapidly deliver new services and features to customers

"Following an extensive evaluation, LG Electronics recognized that Red Bend's technology was suited to meet the needs of their 3G handsets," said Yoram Salinger, president and CEO of Red Bend Software.

"LG Electronics and other leading mobile device manufacturers see the value that our unique FOTA expertise and global support can deliver." Red Bend has established a strong position in the FOTA update market and has secured global agreements with several of the largest mobile device manufacturers, representing more than 50% of the global market.

Using patented technology, Red Bend's vCurrent Mobile generates extremely compact firmware update packages that can be delivered efficiently over the air, and installs them quickly and reliably on mobile devices.

These installations have been proven to be highly reliable within the limited memory available on mobile devices, even when power is lost

About LG Electronics Inc

LG Electronics Inc. (Korea Stock Exchange: 06657.KS) is a global force in electronics, information and communications products with 2004 annual sales of US $38 billion (consolidated).

With more than 66,000 employees working in 76 subsidiaries in 39 countries around the world, LG Electronics is comprised of four main business companies including Mobile Communications, Digital Appliance, Digital Display, and Digital Media

LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide.

The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets.

For more information please visit www.lge.com

About Red Bend Software

Red Bend Software helps mobile device manufacturers and operators accelerate the adoption of new services and features, respond rapidly to customer problems and reduce the support costs through FOTA updates.

Founded in 1999, Red Bend develops advanced technology that enables reliable, risk-free installation and personalization of critical software through its vCurrent(TM) product line.

Red Bend Software is a privately-held; venture capital-financed company with corporate headquarters in Framingham, Massachusetts.

More information about Red Bend Software is available at www.redbend.com

CONTACT:

Red Bend Software

Peter A. Cohen, 508-270-4590 ext.224

[email protected]

or Marenghi Public Relations Steve Sylven, 781-915-5015

[email protected]