La technologie Blu-Ray enfin rentable. L'am?lioration des processus de fabrication et les r?ductions de co?ts autorisent la production de masse de disques Blu-ray.

(BW)(CA-BLU-RAY-DISC) Blu-ray Disc Ready for Cost Effective Manufacturing; Process Improvements and Cost Reductions Prepare Blu-ray Disc for Mass Production

Business Editors/High-Tech Editors

HOLLYWOOD--(BUSINESS WIRE)--May 25, 2005--Broad acceptance and adoption of Blu-ray Disc has led to the maturation of the complete disc manufacturing process. Having multiple companies involved with each step has contributed to process improvements and cost efficiencies that bring the long-term cost of manufacturing BD-ROM discs in line with current DVD replication costs

"There are a lot of companies trying to stake out a position in various aspects of BD-ROM manufacturing," said Kazuhiro Tsuga, executive officer of Matsushita Electric. "As a result, we are seeing multitudes of improvements in processes and technology, as well as the effects of economies of scale that make replication extremely cost effective." The most recent advances come in the area of cover-layer technology, where one of two approaches (film bonding and spin coating) can be used to apply the 0.1mm cover-layer used in Blu-ray Disc

The spin-coating process, which uses resin to form the cover-layer, is now being piloted in Torrance, California by Panasonic, who in cooperation with Origin Electric, has developed replication technology and equipment for the mass production of spin-coated discs

In film bonding, the development of new extruded film technology by several leaders in the chemical industry has significantly reduced film costs. A new film product from Teijin reduces the cost of the cover film to one-third of the cost of conventional polycarbonate materials, and Degussa, a new BDA member company, projects a single-digit Euro cents per-disc cost at launch. In addition to these advances in film materials, Lintec Corporation's hard coat material and film bonding process makes the film bonding method very efficient

With the improvements in cover-layer technology, and in preparation for mass production of BD-ROM discs, Singulus Technologies, a leading manufacturer of replication equipment, has developed replication systems that will target cycle times towards three seconds. Yields are expected to exceed 90% in a full-scale, mass production environment

Sony has developed equipment to streamline the disc mastering process by reducing the eleven steps currently used in DVD mastering to five for BD-ROM. This mastering process, Phase Transition Mastering (PTM), requires as little as one-fifth of the space required for DVD mastering and the equipment can be configured to allow mastering of both BD-ROM and DVD-ROM on a single system.

The first two commercial machines are for Technicolor and Cinram for Q2, 2005 installation

With these developments in the industry, replication facilities in the United States are setting up and preparing to mass produce BD-ROM Discs. Technicolor is establishing a complete pilot BD disc manufacturing process by July 2005. Cinram already has a pilot replication line that produced demo discs for CES 2005 and is awaiting the delivery of commercial lines

"Fox is pleased to see the increasing number of technology companies and materials vendors committing to Blu-ray implementation, which is reducing costs to promising levels through technological breakthroughs and innovation," said Danny Kaye, SVP Technology and Research Strategy at Twentieth Century Fox.

"We look forward to continued technological progress along with developments in content protection." In addition to ramping up for mass production of the 50GB discs that will be available at format launch, Blu-ray has begun work to ensure that the format continues to grow as high-definition technology evolves.

Blu-ray companies have successfully demonstrated 200GB discs in a laboratory environment and are poised to further expand the format's capacity as needs dictate.

About Blu-ray Disc

Blu-ray Disc is the next-generation optical disc format being developed for high-definition video and high-capacity software applications. A single-layer Blu-ray Disc will hold up to 25 gigabytes of data and a double-layer Blu-ray Disc will hold up to 50 gigabytes of data.

About the Blu-ray Disc Association

The Blu-ray Disc Association (BDA) is responsible for promoting and further developing business opportunities for Blu-ray Disc -- the next-generation optical disc for storing high-definition movies, games, photos and other digital content.

The BDA has over 125 members

Its Board of Directors consists of Apple; Dell Inc.; Hewlett Packard Company; Hitachi, Ltd.; LG Electronics Inc.; Mitsubishi Electric Corporation; Panasonic (Matsushita Electric); Pioneer Corporation; Royal Philips Electronics; Samsung Electronics Co., Ltd.; Sharp Corporation; Sony Corporation; TDK Corporation; Thomson; Twentieth Century Fox; and Walt Disney Pictures and Television.

CONTACT:

Blanc & Otus Sue Ellen Schaming, 415-856-5129 (Media) [email protected]

KEYWORD: CALIFORNIA

INDUSTRY KEYWORD: CHEMICALS/PLASTICS HARDWARE COMPUTERS/ELECTRONICS ENTERTAINMENT PRODUCT

SOURCE: Blu-ray Disc Association