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Homekeys Expands Low-Cost, Technology-Driven, Real Estate Services Model to Florida, Targets National Rollout; Homekeys Empowers Consumers with the Knowledge, Tools and Resources They Need to Buy, Sell and Save Thousands on Commissions

Business Editors/Real Estate Writers/Internet Writers

MIAMI--(BUSINESS WIRE)--June 9, 2005--As more people turn to the Internet to buy and sell their homes, Homekeys, a South Florida-based company, has begun the rollout of a new business model that provides powerful tools and services directly to consumers, allowing them to bypass industry professionals. The company, operating in Miami-Dade County, has recently moved its services into Broward County and is in the process of expanding to Palm Beach and other densely populated Florida counties.

"The architecture and design of our technology facilitates rapid deployment and expansion throughout the country," says Homekeys President and CEO Manuel Iraola. Homekeys plans for a national expansion into select markets between the fourth quarter of this year and the first quarter of 2006.

Homekeys delivers the knowledge, tools and resources consumers need to buy and sell confidently on their own. As a result, buyers and sellers maintain control of the transaction and enjoy unparalleled savings.

"There is little differentiation among the offerings of traditional full-service brokerage firms," says Iraola. "Discounters sell the traditional package for a little less. The a-la-carte companies unbundle the traditional package and sell it piece-by-piece.But these business models have more commonalities than differences. They all rely on an intermediary who controls the information, and subsequently the transaction between buyer and seller. This limits consumer choice and adds thousands of dollars in costs. Homekeys is different! We provide technology and services to transform the traditional business model, not perpetuate it."

Today, real estate professionals rely on sophisticated tools and technology to help them buy and sell properties effectively. Homekeys make powerful, user-friendly versions of these tools available directly to consumers. In fact, some of the tools and technology Homekeys provides to its subscribers can't be found anywhere else.

For example, Homekeys features the patent-pending ValueKey(TM) and ValueSearch(TM) Web-based tools. ValueKey(TM) enables buyers, sellers and investors to get objective, real-time estimates of current property values. ValueSearch(TM) helps buyers and investors quickly find and evaluate potentially undervalued properties.

"Map searches and other advancements have really improved the way people search for properties in recent years. We've taken this a step further by adding a value component to property searches," Iraola said. "This is the first time a tool like ValueSearch(TM) has been available, even to real estate professionals. ValueSearch(TM) helps consumers find potentially undervalues homes in a matter of seconds."

The innovative Homekeys.net Website is backed by Homekeys' professional staff and partners, who provide what they call a "no worries, real savings" experience for buyers and sellers. In addition to tools and services, the company also offers low-cost contract review and preparation through attorneys in its Homekeys Title & Escrow group.

"Industry change is inevitable because consumer behaviors and attitudes about real estate have changed. By combining innovative tools and technology with the services people need, Homekeys delivers real value at an extremely low price point," Iraola said. "We feel that Homekeys is the best available alternative for consumers who want to take charge of their real estate transactions, get better results and preserve the equity that's lost through high transaction costs."

About Homekeys

HomeXperts Inc. d/b/a Homekeys is a South-Florida based developer, integrator, and distributor of innovative Web-based content, applications and resources for the real estate market. HomeXperts Inc. d/b/a Homekeys is a real estate broker in the State of Florida licensed (License CQ1019055) by the Florida Real Estate Commission, through the Department of Business and Professional Regulation, Division of Real Estate. HomeXperts Inc. d/b/a Homekeys is an Equal Housing Opportunity Corporation and abides by the Code & Ethics of the National Association of REALTORS(R). For more information, visit www.homekeys.net.

CONTACT:

Hill&Knowlton/SAMCOR

Nikki Konefsky, 305-443-5454

Email: [email protected]

Website: www.homekeys.net