NETSIZE publie le premier rapport paneuropéen sur le prix des données mobiles

Paris, le 1er octobre 2008 - Netsize, fournisseur leader de solutions de communication et de commerce mobile, annonce aujourd'hui les résultats de l'enquête paneuropéenne sur les plans tarifaires des opérateurs mobiles pour l'internet mobile et les services haut débit. Cette enquête est basée sur les plans tarifaires des opérateurs mobiles publiés dans chacun des 19 pays en Europe soumis à cette enquête et en Australie.


C'est la première enquête dans le monde qui compare les prix des données mobiles dans autant de pays. Celle-ci couvre 500 options tarifaires tant pour les offres prépayées que pour les abonnements. The objective of the survey is to provide a quantitative snapshot of mobile data download charges for end-users when downloading mobile content to their handsets.

"This survey especially benefits companies that are selling mobile content with heavy data charges," observed Ludovic Maupain, VP Marketing & Operators Partnerships, Netsize. He added "with download sizes increasing, it is important that mobile content providers have an idea on how much data charge might influence the perceived total cost of their products to end users."

The Netsize study reveals that mobile data pricing varies considerably across these countries, and also within operator groups.

"Many end users do not have a flat rate data subscription yet, which can cause large downloads to become very costly," Ludovic Maupain added. "Awareness of data charges across Europe will help local and international content providers to tune their mobile content services for an optimal end user experience."

According to the survey end users without a data package subscription, known as the pay-as-you-go model, pay the highest rates in Italy, between E40 and E60 per 1 MB, whereas end users in other countries pay between E1 and E2.

For a 100 MB data subscription the average charges range from E8 (1,995 HUF) in Hungary to E33 (249 DKK) in Denmark.

The current average cost per MB for the smallest data subscription is E1, going down to as little as E0.01 on very large subscription packages of 1 GB and over.

The 45-page report includes detailed information on more than 500 mobile data packages that are available in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, The Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, and Australia. Details provided include operator name, package name, subscription type, type of coverage (GPRS, WAP, internet), fee structure, and time and size-based fees. The data was collected in the second quarter of 2008.

"International Mobile Data Charges: A pan-European report on the retail price plans for mobile internet and broadband services" is currently available to Netsize clients and can also be purchased directly at www.netsize.com, for the price of E995 ex. VAT. A free sample report can be downloaded from www.netsize.com.

About Netsize

Netsize is a leading mobile communications and commerce enabler. Netsize solutions include Mobile Messaging, with SMS and MMS delivery in 200 countries; Mobile Payment through operator-based billing (Premium SMS, MMS, & WAP) in 22 countries; and Mobile Content Management platforms with publishing & editing tools to manage messaging services and mobile Internet portals. Netsize manages more than 60 million mobile transactions per month for 800 customers worldwide, including Fortune 500 companies. With 200 employees in 11 offices worldwide, Netsize provides both robust technical infrastructure and marketing expertise to support this successful deployment on a global scale.

For more information about Netsize please visit www.netsize.com

For More Information Contact:
Alexandra Toth
Email : [email protected]
Phone:+33 1 41 27 56 89

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